I ♥ Being a Jerk, Sometimes
I often find it pretty ridiculous when people sue over trademark infringement. (Not always, but often.) I hear the New York Tourism Board is pretty big on this, suing small businesses left and right for infringing upon their “I ♥ New York” logo designed by Milton Glaser. Personally, I think that this trademark has already been diluted beyond repair, as the whole “I ♥ [whatever]” phrase has pretty widely entered general textual lexicon, been used on countless t-shirts without permission, and has even been co-opted with the “”I ♥ Big Macs,” my distaste for this odd turn in identity marketing trumps my distaste for senseless litigation. That is why I went to the Official New York State Tourism Web Site” to notify the board of this infringement. I doubt anyone will get sued, but I had a strange urge to narc on McDonald’s with an anonymous tip to a tourism board, and I’m pretty sure I can’t get in trouble for that.
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Goddamn narc.
By Dan on 01.05.06 4:20 pm
Oh my. That fight is gonna be a tough one to call. What do you think the odds are?
By zandperl on 01.07.06 10:17 pm
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